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Transform
YOUR
BUSINESS
[ → 02 ]
Meet

JORDY

KOOL
Jordy Kool Image
Advisor
Entrepreneur
Global Leader

Three decades of hands-on business leadership across Europe, the US, and the Middle East.

From gaining knowledge to cultivating resilience, harness the power of strategic growth with Iron Advisory
[ → 05 ]

Clients who

ABSORBED
& GREW
[ → 03 ]

STRATEGY,

EXECUTION
& RESULTS
[ 02 - Service ]
M&A EXPERTISE
Empowering leaders to drive success with clarity and confidence
[
Explore M&A Expertise
]
[ 04 - Service ]
BUSINESS SELL STRATEGY
Prepare and execute successful business exits with strategic precision
[
discover Sell Strategies
]
[ 01 - Service ]
ADVISORY SERVICES
Hands-on, tailored guidance for business growth and transformation
[
explore Advisory Services
]
[ 03 - Service ]
LEADERSHIP COACHING
Expert support from negotiation to post-acquisition integration
[
Discover our coaching
]

Jordy’s experience spans industries like IT, telecom, and fitness, where he’s driven M&A, corporate restructuring, and global expansion

[ → 06 ]

LEARN, ABSORB
& TRANSFORM

[ LEARN ]
As businesses absorb
knowledge, they evolve
[ absorb ]
At Iron Advisory, we guide leaders to absorb the right insights—turning them into strong, adaptable forces
[ transform ]
See how we turn
ambition into

IRON
[ → 07 ]

Trusted

BY GLOBAL
BRANDS

Jordy helps global brands grow with real expertise and a clear strategy.

[
get in touch
]
[
Nestle
]
[
Dustin
]
[
Hewlett Packard
]
[
Relix
]
[
Accuhealth
]
[
Urban Gym Group
]
[
IMD
]
[
Erasmus university
]
[ DRAG ]
[ → 08 ]

Advisory

Across
Industries
[ Sales & Marketing  ]
€1 bLn
Jordy led an organization’s growth from $55M to $1B by driving foreign expansion, executing strategic M&A, and launching new business lines.
[ M&A ]
€16 MLN
to €600 MLN
Executed over 50 acquisitions across various firms increasing equity value from €17 million to €600 million
[ HUMAN CAPITAL ]
Driving Global Expansion
Expanded from a single country to 12, while building a high-performance culture.
[ IT Technology ]
€3 mln
to €45 mln
Increased EBITDA from €3 million to €45 million at Infotheek Group through strategic IT initiatives
[ Health & Wellness ]
6 sites
to 50 sites
Scaled Urban Gym Group from 6 sites to 50 sites, expanding internationally

These are the industries where Jordy has already demonstrated his expertise. Gain from his professional guidance in your business

[
ready to work together
]

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